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Uploaded 18 April, 2008
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The brief was to create a logo and labeling for an alcoholic beverage called Hair of the Dog. After some research, it was found that the term refers to the act of drinking more alcohol to reduce the effects of hang over sickness. In line with this definition, the design is intended to resemble the overall shape of a medical symbol and a cork screw. The hair of one dog ultimately connect with the other, describing the symbiotic nature of Hair of the Dog.
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